Promotions and Advertising
Brand Thinker strategically selects and integrates what we consider to be the most effective promotional mix available to help our clients reach the right customers in the right place at the right time and at the right price. This can help clients respond effectively to competitors’ challenges, increase their sales performance and build a strong brand to differentiate their business from the competition.
Paid for advertising provides a platform for businesses to deliver targeted marketing communications to all or specific segments of their target audience. Brand Thinker will select the most suitable advertising channels from digital and traditional options to deliver targeted marketing campaigns. Brand Thinker’s campaigns are designed to meet our client’s specific objectives and to inspire their target audience to choose their product/service over their competitors.
Although direct marketing is technically considered a part of advertising, it is an extremely important communication tool that enables a business to interact with its customers, or potential customers, and maintain regular customer contact that is needed to generate sales and customer loyalty. Brand Thinker can create online or postal direct marketing communications that are designed to relate to our client’s target audience in order to maximise response rates and deliver results.
Public Relations activities such as press releases, event management and sponsorship is a great way of promoting the credibility of a brand and keeping that brand at the front of the current and future customers’ minds. Brand Thinker along with its carefully selected network of professionals can deliver creative and innovative PR campaigns to differentiate a business from its competitors.
Personal selling can be an extremely powerful source of promotion. Brand Thinker can identify relevant events for its clients to attend such as trade shows, events and demonstrations. We can also project manage the whole process on our clients’ behalf if required. Many businesses find this service extremely helpful, particularly those with small staff levels, as it enables them to continue with the day to day running of the business but also enables the company to benefit from the sales and brand building opportunities presented by personal selling.
Brand Thinker provides targeted and strategically scheduled sales promotions to suit our clients’ marketplace and target audience. These can be designed to increase sales in general or during low demand times. Targeted sales promotion can also help a business expand its customer base by using incentives to acquire new customers that otherwise would not try its product/service.