Privacy Policy


​This privacy policy sets out how Brand Thinker uses, collects, holds and protects any information that you provide and explains your rights under the law relating to your personal data.
Brand Thinker is committed to ensuring that your privacy is protected.  Should we ask you to provide certain information by which you can be identified, then you can be assured that it will only be used in accordance with this privacy statement.

 
What is personal data?

The General Data Protection Regulation (GDPR) (EU Regulation 2016/679) defines personal data as ‘any information relating to an identifiable person who can be directly or indirectly identified by reference to an identifier’.
Basically, it is any information that enables you to be identified including, including name, contact info, identification number, location data or online identifiers.

 
What are your rights under GDPR?

The GDPR provides the following rights for individuals:
  • The right to be informed about the collection and use of your personal data
  • The right of access any personal data we hold about you
  • The right to rectification of any personal data held about you that is incorrect or incomplete
  • The right to erasure /request your personal data be disposed or forgotten
  • The right to restrict processing of your personal data
  • The right to data portability allows you to obtain and reuse your personal data for your own purposes across different services.
  • The right to object to processing of your personal data in certain circumstances e.g. direct marketing
  • Rights in relation to automated decision making and profiling
  • If you have cause for complaint regarding how your personal data is being used, you have the right to lodge a complaint with the Information Commissioners Office (ICO).
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You can find out more about GDPR and your rights on the Information Commissioners Officer’s website www.ico.org.uk
 

What data do we collect?

We may collect some or all the following information:
  • Name
  • Data of birth
  • Business name
  • Job title
  • Profession
  • Address
  • Email
  • Telephone number
  • Payment information
  • Demographic information such as age, gender, postcode, preferences and interests
  • IP address
  • Account logins where necessary e.g. website, email, social media, digital platforms/channels
  • Data may also be obtained via the following third parties:
    • Your website
    • Google
    • Social media
    • Email marketing and survey platforms such as Mailchimp and Survey Monkey
  • Other information relevant to surveys/offers
 

How do we use personal data?

Under GDPR we must have a lawful basis for using your personal data. This could be because the data is necessary to deliver our contracted services to you; or there is a legitimate business interest; or because you have given us your consent to use your personal data.

We may use your personal data for the following purposes:
  • Providing our services/products
  • Managing your account
  • Customising/personalising services and products for you
  • Internal record keeping
  • Communicating with you and responding to your communications
  • Sending you information via email/sms/post that you have opted in to. You may opt out at any time by emailing info@brandthinker.co.uk unless we need your personal data to provide our service.
  • We may also use your personal data for marketing purposes, including third parties if relevant, if we have your consent and/or where permitted by law. We may contact you about our services, products, updates and offers via a range of channels (including but not limited to, email, text, social media, telephone and post) You will have the opportunity to opt-out of marketing communications whenever you like.
  • We may use the information to improve products and services.  
  • From time to time, we may also use your information to contact you for market research purposes. We may contact you by email, social media, phone, or post. 

You will not be sent any unlawful marketing or spam and we will work to protect your rights and comply with our obligations under the GDPR and the Privacy and Electronic Communications (EC Directive) Regulations 2003.

 
How long do we keep personal data?

Personal data will only be kept for a reasonable time frame and as required to deliver our services/support. Data will be regularly reviewed regarding retention and deletion.

 
Storage and Transfer of Personal Data

We are committed to ensuring that your information is as secure as possible.  In order to prevent unauthorised access or disclosure, we have put in place suitable physical, electronic and managerial procedures to safeguard and secure the information we collect and transfer. These include password protection and data storage/ back up on secure platforms.

Unfortunately no data transmission over the internet can be guaranteed to be 100% secure, therefore any information you provide will be at your own risk.

 
Sharing of personal data

We will not share your personal data with any third parties unless legally required or we have your permission do so.

Occasionally we may contract with third parties to provide our service/product to you on our behalf and therefore they may require access to your personal data that we hold.

Third parties may include, but are not exclusive to:
  • External consultants/companies that you have asked us to work with to deliver our services e.g. your accountants or organisations connected with funding, business development or training etc.
  • Print companies for any print work we are delivering on your behalf.
  • Website and IT support e.g. domain companies, email provides, Microsoft, Apple etc.

We will ask your permission before sharing with such third parties and will put processes in place to ensure your data is handled in a safe and secure manner and in line with General Data Protection Regulations.

If any personal data is transferred outside of the EEA, we will take suitable steps to ensure that your personal data is treated just as safely and securely as it would be within the UK and under the GDPR.

 
Accessing your Personal Data

You can ask us for a copy of the personal data which we hold about you – this is known as a subject access request.  All subject access requests should be submitted in writing and sent to info@brandthinker.co.uk or to our postal address: Julie Hore T/A Brand Thinker, 44 Kimberley Park Road, Falmouth, Cornwall, TR11 2DB.

Usually there will be no charge for a subject access request but if your request is excessive or noticeably unfounded (e.g. you make repetitive requests), you may incur a charge to cover our administrative costs.

We aim to respond to your subject access request within 40 days.

 
Managing your personal data

 
If you believe that any information we are holding on you is incorrect or incomplete, please write to us at our postal address or email info@brandthinker.co.uk  as soon as possible.  We will promptly correct any information found to be incorrect.


How we use cookies

A cookie is a small file which asks permission to be placed on your computer's hard drive.  Once you agree, the file is added and the cookie helps analyse web traffic or lets you know when you visit a particular site.  Cookies allow web applications to respond to you as an individual.  The web application can tailor its operations to your needs, likes and dislikes by gathering and remembering information about your preferences.

We use traffic log cookies to identify which pages are being used.  This helps us analyse data about web page traffic and improve our website in order to tailor it to customer needs.  We only use this information for statistical analysis purposes and then the data is removed from the system.
Overall, cookies help us provide you with a better website, by enabling us to monitor which pages you find useful and which you do not.  A cookie in no way gives us access to your computer or any information about you, other than the data you choose to share with us.

You can choose to accept or decline cookies.  Most web browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies if you prefer.  This may prevent you from taking full advantage of the website.

 
Links to other websites

Our website may contain links to other websites of interest.  However, once you have used these links to leave our site, you should note that we do not have any control over that other website.  Therefore, we cannot be responsible for the protection and privacy of any information which you provide whilst visiting such sites and such sites are not governed by this privacy statement.  You should exercise caution and look at the privacy statement applicable to the website in question.

 
Changes to this Privacy Policy

Brand Thinker may change this policy from time to time by updating this page.  This may be required, for example, if there are any changes in the law or within our business that could affect personal data. You should check this page from time to time to ensure that you are happy with any changes.

This policy is effective from 24 May 2018.

 
Our contact info

You can get in contact with Brand Thinker via:

Email: info@brandthinker.co.uk

Post:  Julie Hore T/A Brand Thinker, 44 Kimberley Park Road, Falmouth, Cornwall, TR11 2DB

Telephone: 07875121964
 

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