Marketing Planning Process
Brand Thinker offers a marketing planning process specifically designed to suit our client’s individual requirements. We are able to manage the complete marketing planning process which includes marketing analysis, planning, implementation and control or we can work with our client’s marketing team to deliver individual elements as required.
The Chartered Institute of Marketing defines marketing as...‘the management process responsible for identifying, anticipating and satisfying customer requirements profitably’. A well researched marketing plan will assist businesses to do just that.
Every business, regardless of its size, will benefit from having a well informed marketing plan, because it provides a clear direction and focus on what objectives need to be achieved in order to be competitive and successful. This includes how a business should adapt, in order to benefit from positive changes to its marketplace and also prepare for, and react to, negative changes that could threaten its success and even its survival.
Brand Thinker's Services for the Marketing Planning Process Include:
It is always worth investing in marketing planning (whether this be an investment of time or money), as it could save your business a fortune in the long run. Clear and strategic marketing planning ensures that a marketing budget is not wasted on ad hoc activities and can significantly increase the return on investment and performance of marketing campaigns; which in turn can increase the profitability of the business. Reliable market research and a clear marketing direction often make the difference between a business succeeding or failing to deliver its growth or revenue targets.